Philip Benson

PRINCIPAL

I am an operator at heart, with over 26 years in operational roles spanning multiple disciplines within marquee brands. As an established business leader with a track record of building and scaling efficient organizations, I bring profound entrepreneurial experience in establishing and growing sales channels, leading sales and operations teams, and launching new Active Lifestyle brands into new geographies and product markets.

Born and raised in the lake and forest-filled countryside of Northern Wisconsin, I earned my undergraduate education near home at Marquette University, and then my graduate education at the University of Pennsylvania’s Wharton School and Lauder Institute. I have blended my passion for all things outdoors, sports, and fitness into my personal and professional life in beautiful San Diego. Together with my wife and son, we immensely enjoy Southern California, its culture, the outdoors, and the wonderful natural beauty of the great Southwest.

Marquee Brand Experience

After 26 years working across finance, operations, and strategy within large Fortune 100 brands, a marquee management consulting firm, and premium family-owned brands in the Active Lifestyle space, I started The Heritage Approach to help SMEs overcome their most pressing growth and scaling challenges.

At The Heritage Approach, we understand the struggles that closely held SMEs face and aim to take the lessons we’ve learned from long careers in best-in-class companies to help brands create enduring value and heritage. We’ll help you achieve a business that scales and works for you, not you working for it. We’ll bring modern processes, frameworks, and tools to meet your unique business challenges.

Flexible Capabilities

A high concentration of capability in our principal is a core strength of The Heritage Approach, which keeps our team lean when it needs to be. However, should your work require additional resources and skillsets beyond our own, we possess a strong network of talent, experience, and capability to bring your project to a successful result, meeting your unique set of requirements.

Book a Consultation

Let’s chat! We’ll prepare a proposal and walk you through how we can help.